NextGen Marketing Contest

April 26, 2024

Please follow the link below to register for the NextGen Marketing Contests

Friday - April 26

8-9am:  Contestant Check in

Graphic Design entries due at check-in

Conversation Starter times assigned at check-in

10:45am:  Contestant Meeting

*Meeting is mandatory for Conversation Starter participants.
11am:  Conversation Starter and Coloring contests begin

 The purpose of this contest is to encourage youth to be able to quickly communicate information about Texas Longhorn Cattle and their herds.

Participants will need to develop a speech of 90 seconds or less based on the prompt for their age division. 

Junior: Why do you like Texas Longhorns?

Intermediate: Why do you like Texas Longhorns?

Teen: Why should I purchase a Texas Longhorn from you or your ranch?

Senior: Why should I purchase a Texas Longhorn from you or your ranch?

Pro: Why should I purchase a Texas Longhorn from you or your ranch?  

 The purpose of this contest is to allow youth to create marketing materials that promote their cattle and the Texas Longhorn breed.

*Remote Participation Contest: Participants are not required to be present at contest.* 

• Graphic Designs for Juniors do not have to be made using a computer. 
• Designs for Intermediate, Teen, Senior, and Pro divisions must be made using a digital platform and will be presented and judged digitally. 
• Entries must be turned in at or before event check in (Link to be announced).

Junior: Create a pen/stall sign advertising an animal for sale. 

• Sign may be handmade or printed. 
• The physical sign will be displayed to the judge(s).
• Minimum Size: 11” x 14”
• Maximum Size: 22” x 28”
• Animal images and important data are encouraged.
• Contestant does not have to own the animal.

Intermediate: Create a T-shirt design that could be sold by a regional or national Texas Longhorn Association. 

*Location of design(s) must be clearly defined.*

• Design(s) may be located on any area of the shirt. Ex: Front, Back, Sleeve, etc.
• Your design should be creative and one you would want to wear.
• Think of the whole cattle industry when you are designing. Make it something lots of people would like to wear.
• No single ranch promotional designs; think about "selling" the shirt to a larger audience.

Teen: Create a T-shirt design that could be sold by a regional or national Texas Longhorn Association. 

*Location of design(s) must be clearly defined.*

• Design(s) may be located on any area of the shirt. Ex: Front, Back, Sleeve, etc.
• Your design should be creative and one you would want to wear.
• Think of the whole cattle industry when you are designing - Make it something lots of people would like to wear.
• No single ranch promotional designs; think about "selling" the shirt to a larger audience.

Senior: Create Three social media posts on behalf of a national Texas Longhorn Association using the following 3 prompts:

1) Encourage youth involvement 

2) Promote Texas Longhorn cattle 

3) Spotlight a Texas Longhorn Breeder

Pro: Create Three social media posts on behalf of a national Texas Longhorn Association using the following 3 prompts:

1) Encourage youth involvement 

2) Promote Texas Longhorn cattle 

3) Spotlight a Texas Longhorn Breeder

 The purpose of this contest is to engage our youngest future breeders.

PeeWee Only

Coloring page and colors will be provided

1 entry per participant

Cash and Prizes on the line for each contest and division

• 1st - 3rd place in each age division.
• High Point Champion Buckles in Graphic Design and Conversation Starter (Speech).
• Supreme Champion Trophy

Supreme Champion

Contestant that competed in both events and has the highest total score.

Winners will be announced during Battle on the Prairie Futurity Awards presentation at 11am on April 27th. 

Conversation Starter: 

• Savanna Smith
• Angie Wolfe
• Ben Stone

Graphic Design: Jaymie Feldmann 

Click below for all NextGen Judges Score Sheets

Follow the link below to see this year's contestant age divisions

Selected by contestant age on day of event

Contests will be held in the Conference Center's Prairie Room at the Stephens County Expo/Fairgrounds. Be sure to monitor our social media for more specific updates.